Since our foundation in 1989, Creative Benefit Plans has delivered exceptional service and innovative solutions that provide remarkable cost savings for our customers.
Serving as your independent insurance broker/agent, we offer a full range of innovative services that generate loyalty and cost savings for you and your employees. Our products include consumer-driven health plans, including HRAs, HSAs and FSAs; life, dental and disability.

We service for-profit and non-profit organizations throughout Wisconsin.

Service. Innovation. Savings.

Our innovative services generate loyalty and cost savings for you and your employees.

"With Paul Lamarre [President, Creative Benefit Plans], it's really his service that differentiates him. His service is truly exceptional. The best testament to that is his follow-through on things. There's nobody that has the spontaneous follow-up that he does. That's the essence that he provides."

Steve Hudson
Vice President, Finance
Highsmith, Inc